Drive for Diversity is the industry’s leading development program for minority and female drivers and crew members. The Drive for Diversity program currently supports drivers in two of NASCAR’s developmental series – the NASCAR K&N Pro Series and the NASCAR Whelen All-American Series. Drive for Diversity also supports crew member candidates through a year-long pit crew training program. Crew members have gone on to compete in the NASCAR Camping World Truck Series and the NASCAR Nationwide Series.

Diversity is NASCAR’s top corporate initiative. NASCAR has been instrumental in assisting The 909 Group in the development of the Drive for Diversity program.

The Drive for Diversity program has been successful in creating meaningful opportunities for minority and female competitors. The program helps to further diversify NASCAR’s participant and audience base. The program has seen continuous growth since its inception in 2004.

The evolution of Drive for Diversity will continue in 2010 as competitors relocate to Charlotte and enter “academy‐style” development under a single team ownership structure with Revolution Racing. Drive for Diversity drivers compete in nearly 200 events at NASCAR Home Tracks across the country each year.